The Conversation Has Shifted
For a long time, the second-home conversation in Mumbai followed a familiar script: flat in Lonavala, or maybe a villa in a managed resort complex. Something with a lift and a pool and a booking system you’d use twice a year.
That script is being rewritten. A growing number of buyers particularly families in their late thirties and forties are looking at farmhouse plots instead. Not as a speculative land-banking exercise, but as a genuine second-home decision. The reasons are worth understanding.
What Changed After 2020
The pandemic years shifted how a lot of people think about where they spend their time. The idea of owning somewhere that offers real space not a balcony, but land went from a vague aspiration to an active priority. The hill-station resort apartment started looking less appealing when you were in it for extended stretches. A farmhouse plot, with its own outdoor space and the ability to actually walk somewhere, started looking more like what people had meant by ‘escape’ all along.
That demand has held. The belt between Mumbai and Pune Khopoli, Karjat, Lonavala, Mulshi saw sustained interest through 2021, 2022, and into recent years. It hasn’t been a spike followed by a correction. It’s been a durable shift in what second-home buyers in this market actually want.
The Land Itself Is the Asset
There’s a structural difference between buying a flat in a resort complex and buying a piece of agricultural land. With the flat, you own a portion of a building. The building’s condition, the society’s decisions, and the general state of the complex all affect your experience and your asset value. With land, you own the soil. Nothing depreciates beneath you.
Clear-title freehold agricultural land in Maharashtra, bought at the right price and in the right location, has historically been one of the more stable stores of value in the state’s property market. You’re not buying yield. You’re buying land that you can use, build on, and eventually pass on.
The Rental Angle Is Real Not Just in Brochures
The vacation rental market in the Khopoli-Nadsur belt already exists. Farmhouses on platforms like StayVista and Saffron Stays in this area list at ₹18,000 to ₹43,000 per night depending on property size and season. That’s an established market, not a projected one.
If you use your farmhouse 20–25 weekends a year and list it for the remaining weekends, the rental income is real and meaningful. For many buyers, the rental income on a well-built farmhouse covers a substantial portion of the annual carrying cost.
What to Look For Before You Buy
Not all farmhouse plots are the same. A few things matter more than the per-sqft rate:
• Title clarity: Is the 7/12 in the buyer’s name? Is the title freehold and unencumbered?
• Accessibility: Can you realistically get there on an ordinary Friday evening, not just a long weekend?
• Infrastructure: Are roads, security, and utilities already planned or in place?
• Community or standalone: Do you want neighbours who share the space, or complete isolation?
• Developer track record: Has the project sold plots before? Were those buyers satisfied?
The last point matters more than it usually gets credit for. A project that sold out Phase I has demonstrated that real buyers not just registered enquiries saw enough value to commit. That’s different from a project asking you to be the first.
The Window Doesn't Stay Open
Pre-launch pricing in a well-located project is finite. The Farmery Commune’s Phase I went at ₹200/sqft and sold out. Phase II is at ₹250/sqft pre-launch. When the official launch happens, that pricing changes. The Sahyadris will still be there. The pre-launch price won’t.
